As part of a group project, we developed a comprehensive personal branding strategy for an up-and-coming athlete - Sienna Betts. We approached the project from the perspective of brand marketing strategists, creating a cohesive and marketable identity that included brand positioning, logo concepts, target sponsorships, and a defined social media voice. Our goal was to design an authentic and sustainable brand that would elevate the athlete’s profile, attract partnerships, and build a loyal fan base, which we presented in a visual format to the class.

My responsibilities included developing the social media strategy and providing strategic input on the overall direction of Sienna’s brand.